Spotlight on... TakeABreak.com.au

To continue the Australian theme from last week's post, we'd like to share a recent case study which focuses on an Australian publisher. Craig Davis, General Manager of TakeABreak.com.au, saw an increase of 30% in his AdSense revenue after he changed his layouts and introduced image ads. Now, AdSense revenue makes up about 10% of his company's overall revenue. Craig noted that AdSense was "a key element that helped us to move quickly from just another start-up to a leader in the online accommodation industry."

Read more about Craig's story here.



Posted by Julian Sonego - Country Marketing Manager for Australia