Bridging the gap: Introducing the AdWords Content Specialist team

Do you ever wonder who at Google helps advertisers understand which websites are relevant for their placement-targeted ads?

I'm happy to say that this is one of my goals and also one of my team’s goals. My name is Lindsey Kurz, and I manage a team that helps advertisers understand how to best use AdSense sites in the Google Content Network to reach their marketing objectives. We focus on educating advertisers of all sizes on Content Network best practices, and how they can find success running campaigns on AdSense publisher sites.

You, our publishers, help our advertisers by offering high-quality inventory. My team’s job is to help advertisers understand how to make the best use of that inventory. One example of how we do this, is by helping advertisers understand how to connect with users of a site. For example, when someone’s reading an article, what kind of ad do they want to see? Chances are, they're browsing for information, so an ad promoting how to “learn more” may perform better than an ad asking them to “buy now." My team helps advertisers understand these differences to create the most relevant ads for your users. These ads then go through our targeting algorithms and standard ad auction to compete to appear on your pages.

Look for more posts from my team over the next few weeks. We’re excited to share with you more details about what we suggest to advertisers. We’ll talk about the specific recommendations we provide, such as advising advertisers to use a Placement Performance Report to optimize a Google Content Network campaign, along with more broad suggestions, like changing messages to reach different audiences.

Posted by Lindsey Kurz - AdWords Content Specialist Manager